KAIZEN™ in Marketing

From Knowledge Leadership
To Insight Leadership and Digital Mastery

Get started
of leaders believe that marketing influences results
of customers retaliate after an undesired contact
of the purchase decision is made before reaching out suppliers
average qualified lead conversion rate to revenue
of customers tune out companies' marketing efforts


If you have the mission of:

• Generating more qualified leads

• Penetrating a new market or building brand awareness in an existing market

• Enriching the customer database

• Designing new offers to test with customers


Roadblocks impeding you from fully succeeding

KAIZEN™ offer checklist

The choice of market penetration strategy is impacted by a lack of market visibility

KAIZEN™ offer checklist

Misunderstandings between customer interests and behavioural patterns

KAIZEN™ offer checklist

Long and drawn out innovation cycles and/or low customer acceptance of novelties

KAIZEN™ offer checklist

Difficulty estimating the return on investment of marketing initiatives

KAIZEN™ offer checklist

Difficulty standing out from competition


You need to develop:

Market Visibility

VOC Discovery

Design Sprints

Challenger Marketing

Digital Marketing

Reach best-in-class performance

VOC Cycles in B2C
Design Sprints for the Checkout Area
Using Marketing to Drive Growth

Start with a Value Stream Analysis

During the Value Stream Analysis workshop, we will create an improvement vision for your organization, business unit or department. By working alongside your team, we will understand the current state of the business processes, design the Value Stream Vision and define an implementation plan to achieve the desired results.

Ready to Start?

Find key opportunities in your marketing processes by conducting a Value Stream Analysis.

* required fields

arrow up