KAIZEN™ in Marketing

From Knowledge Leadership
To Insight Leadership and Digital Mastery

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of leaders believe that marketing influences results

of customers retaliate after an undesired contact

of the purchase decision is made before reaching out suppliers

average qualified lead conversion rate to revenue

of customers tune out companies' marketing efforts

Mission

If you have the mission of:

• Generating more qualified leads

• Penetrating a new market or building brand awareness in an existing market

• Enriching the customer database

• Designing new offers to test with customers

Challenges

Roadblocks impeding you from fully succeeding

The choice of market penetration strategy is impacted by a lack of market visibility

Misunderstandings between customer interests and behavioural patterns

Long and drawn out innovation cycles and/or low customer acceptance of novelties

Difficulty estimating the return on investment of marketing initiatives

Difficulty standing out from competition

Solutions

You need to develop:

Market Visibility

• Market sizing and segmentation

• Understand the biggest gaps that must be addressed to enable the marketing strategy

• Align insights and analytics strategy, structure and capabilities

• Market sizing and segmentation

• Understand the biggest gaps that must be addressed to enable the marketing strategy

• Align insights and analytics strategy, structure and capabilities

VOC Discovery

• Gather input from the market about the needs and wants of customers

• Identify improvement opportunities related to products/services, markets and price, whether for the present or in the future

• Gather input from the market about the needs and wants of customers

• Identify improvement opportunities related to products/services, markets and price, present or future

Design Sprints

• Test concepts with potential customers in order to find out the best customer experience and value

• Experimentation with the product, service, store design, website layout, etc.

• Test concepts with potential customers in order to find out the best customer experience and value

• Experimentation with the product, service, store design, website layout, etc.

Challenger Marketing

• Design plans for increasing brand awareness via the marketing mix and generate leads from varied sources

• Co-design demand generation and content strategy that disrupts how customers think of their businesses

• Design plans for increasing brand awareness via the marketing mix and generate leads from varied sources

• Co-design demand generation and content strategy that disrupts how customers think of their businesses

Digital Marketing

• Design the digital marketing strategy and customer journey for the digital channels

• Configure processes, build digital assets and implement marketing automation tools

• Develop dashboards and optimize results

• Design the digital marketing strategy and customer journey for digital channels

• Configure processes, build digital assets and implement marketing automation tools

• Develop dashboards and optimize results

market visibility voice of customer challenger and digital marketing design sprints

Reach best-in-class performance

VOC Cycles in B2C

Design Sprints for the Checkout Area

Using Marketing to Drive Growth

Start with a Value Stream Analysis

During the Value Stream Analysis workshop, we will create an improvement vision for your organization, business unit or department. By working alongside your team, we will understand the current state of the business processes, design the Value Stream Vision and define an implementation plan to achieve the desired results.

See VSA brochure

Ready to Start?

Find key opportunities in your marketing processes by conducting a Value Stream Analysis.

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